Do you have a very unique or valuable content on your website?
Or a content that is wanted by people so badly?
If not, you can’t expect your website visitors to wait more than 5 seconds to load your webpage. When it comes to the web, no one can expect the visitors would be patient and wait. They are in hurry and they want the stuff immediately.
Probably, you are not the only one selling the type of product or service you sell. People have myriads of option and they will go the next option if your website takes too much time to load; no matter how good your website content is.
Page speed is a major factor in the UX of website and Google’s ranking factor. A slow loading website would definitely bring your business down.
There is no doubt in the impact of page loading time on the user experience of the website. It is already proved that even a small change in the site loading time directly affect the revenue of the company.
Amazon has many times confirmed that enhancing the loading time has resulted in increased sales. Walmart reported loss of revenue due to slow loading of the website.
Page speed is important for many reasons. Nobody likes to wait and people may leave slow loading websites even if it has the best content.
The proportion of mobile browsers against the desktop browsers is increasing and it is important to provide mobile users with fast loading website. Mobile users may have inconsistent internet connectivity and they will be naturally attracted to fast loading websites.
An ideal website shouldn’t take more than 3 seconds to load. We got you a few tips on how to speed up web page loading time.
The loading time will increase based on the size of the total elements in your web page. Multiple high-quality images and other assets in a web page can considerably increase the loading time. Here are a few tips on how to optimize the content and asset of a web page to reduce loading time.
Badly written codes can sometimes slow down the page loading. The code of the websites created with software like Dreamweaver would be really messy. There are standard conventions for coding to avoid slow loading.
The server hosts your website and it will provide the website whoever requests the access. When a user requests for your website and your server experience a hard time, the page loading time would increase. Therefore it is important to choose reliable hosting companies for your website.
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Page Speed Really Matters
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How to Reduce Loading Time of Websites
There are many factors determining the speed of the website. It may be due to content, code or server. It is important to make all these three optimized to improve page loading time.A. Optimize Your Content and Assets
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Speed up Image Loading
You need quality images but with less size for your websites. Therefore, it is important to use images optimized for the web on your websites. You can use progressively loading images which will give a better user-experience for the visitors.Use Content Delivery Networks
Each content delivery network (CDN) has several servers across the world and file would be stored on each of them. When a user requests for a file in the CDN, it delivers it from the nearest server which would reduce the loading time considerably. You might have already used CDN for Bootstrap or JQuery. If your website is hosted on a server in Bangalore and when somebody from US requests for your webpages, it delivered from the server in Bangalore. If you have hosted your large files like images in a CDN, those files will be stored in CDN’s servers across the world. Now, when a user requests for these files, it delivered from the nearest servers which would substantially decrease the loading time. Additionally, if your website users access the images from your website it may get overloaded when there is a huge traffic. CDN can solve this issue also since the files are not loaded from your server.B. Optimize Your Code
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Avoid Extra Pieces of Code
Each line of code adds to the size of the file and it would increase the loading time. Therefore, it is important to remove any extra code or blank line in the HTML, CSS or JQuery documents. Sometimes there will be simple ways to achieve the desired effect using fewer lines of code. Latest techniques in the web development help you achieve the desired effect in a few lines of code. Earlier, it was a hell of a process layout content boxes using CSS float. Later, the advent of CSS flex-box made it possible to arrange content boxes using a few lines of code. Recently, the CSS grid layout system further reduced the length of required for structuring a page.CSS at the Top and JS at the Bottom
Browsers won’t render the webpages until the CSS is completely loaded thinking it would have to rearrange the sections in the page based on the style. Therefore, it is recommended to use the CSS at the top of the document and hence the page would load faster. However, when it comes to the JavaScript, it is recommended to keep the script at the bottom because it may parse the tags before the content is loaded.Minify Files
You can minify your HTML, CSS and JavaScript files using different tools available for free. Minifying the code would reduce the size of the documents and hence the page will be loaded faster. You can use HTMLMinifier to minify HTML documents, CSSNano for CSS documents and UglifyJS for JavaScript. These are the tools recommended by the Google and there are many other effective alternatives to them.C. Server Related Tips
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