Do you know why?
- It is convenient.
- Customers get more offers and deals.
- It is personalised for the customer.
- It saves your purchasing time.
- Easy to use, and that makes it a good user experience.
Above are some of the advantages that consumers enjoy shopping on mobile e-commerce apps.
What benefit does the business owner gain by having a mobile app for their e-commerce business?
Below we have listed the seven advantages that business owners gain by having a mobile e-commerce app.
Brand Recognition
Mobile applications strongly connect customers and brands. Many users share links to their favourite site, ask for feedback and describe their experience on social media platforms. You can integrate social media platforms into your mobile application to let customers share your products and services with people on social media.
Mobile applications enhance your brand’s reputation, advertise your service, and draw the attention of potential clients. Moreover, mobile users have the accessibility to get push notifications with various offers, discounts and giveaways.
Helps Target New Customers
Another unique advantage of mobile commerce is that there’s always a potential to rope in new customers. The website maintains its existing customer base, but it cannot attract new customers who come across your store and find it appealing.
But whereas, one can send custom push notifications by using mobile apps. And also, mobile advertising networks can forward users to your app as well as your site. Additionally, mobile retargeting, which displays ads to those who have recently visited your shop, can entice them to go back and purchase items they looked at, which can be a hugely beneficial tool for your business.
Gain A Competitive Advantage
Having a mobile app for your e-commerce business before your competitors could afford will eventually lead you to have a competitive advantage over them. If a consumer is confused between your site and a competitor’s site, the mobile app will make them move towards your side.
Currently, every eCommerce retailer on the planet is competing with Amazon and Flipkart. You can buy everything under the sun from them. So if someone visits your site, they’ll always have the “Amazon experience” in mind. If you’re unable to meet those standards, you aren’t giving your customers any chance to buy from you. The only way to make them buy is by giving them a pleasant shopping experience with a mobile commerce app.
Increased Conversion Rates
According to research, people using mobile apps have an 85% chance of adding the products to their shopping cart. These numbers are excellent as it gives you a good exposure for your products and brand. Mobile apps can convert the user to customer at a higher rate of 130% than websites.
The bottom line is simple. More conversions translate to more earnings, and mobile apps drive higher conversion rates.
Cost Reduction
Reaching customers faster with a mobile app certainly can reduce your marketing campaign expenses. So, mobile apps eliminate the costs of paper newsletters, SMS messages, and brochures.
It also simplifies client communications by sending secure, instant, and direct messages. Integrate your mobile app to social platforms, and customers will do their part to spread the word. Moreover, it will cut down your crew workload as you don’t have to send information requests and phone calls anymore.
Increased ROI
Forget about facts and numbers. Instead, think about the power of a single loyal customer. Every individual customer you impress could very likely encourage another customer to purchase from your app. Word-of-mouth can be a powerful tool. When a customer tells you about your app and the kind of shopping experience they had by using your app, that’s free marketing for your brand.
So by giving a great shopping experience and a lot more personalised connection to the customer, you can quickly achieve your return on investment. You can gain an additional income by providing exclusive features for premium users, like delivering their products rapidly and collecting recurring charges for membership plans.
Increased Retention Rates
How many of your sales come from repeated customers?
According to research, 38% of users return to an eCommerce app 11 times or more after downloading it. There’s a better chance that they’ll be buying during those 11+ visits.
And we generally know mobile users return to their apps frequently. There is a 50% chance that a mobile user will anyhow return to an ECommerce mobile app within 30 to 35 days of buying something. Even if a user isn’t returning to the app as much as you’d like to see, you can always use push notifications to bring them back. Offer an exclusive deal or flash sale to encourage users to buy from your app. You won’t have these same opportunities from a website.
Conclusion
The above lines convey that having a mobile app for your e-commerce is inevitable because consumers prefer mobile apps.
At this time, one crucial question may pop into your mind.
Is there anyone who can develop mobile apps for our e-commerce business which is affordable and can also make no compromise on quality?
YES!
Spidergems integrate the latest technologies for your mobile e-commerce app development. We build custom mobile apps incorporating all features that engage customers and give them a seamless user experience.
For any consultation or queries, feel free to contact us. We are happy to serve you anytime.
