Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. One reason email marketing has value for business owners is that it’s an easy way to start reaching consumers on mobile without investing a lot in new technology or software.
Cost Effective: Email Marketing is cost effective compared to all the other working online marketing tactics.
Drives Traffic: Images and links can be embedded in emails. Thus you can drive traffic directly to your website.
Achieve the best ROI: According to the 2014 Email Marketing Benchmark Report, 75% marketers say email marketing is producing better ROI.
Measurable: Email marketing results can be measured in detail through open-up, click-through and conversion rates. With this data one can tune up the strategy to get more results.